Hershey Entertainment and Resorts Company

Hershey Entertainment and Resorts ('HE&R'[1]), also known as "HERCO", is a privately owned company of the Hershey Trust Company.

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History

The company was originally founded by Milton S. Hershey as part of his chocolate company: what is now Hersheypark was initially promoted by including a picture postcard in each box of chocolate bars.

In 1927, Hershey split his enterprises into three companies, Hershey Chocolate Corporation which he took public, Hershey Corporation, which acquired the sugar estates in Cuba, and Hershey Estates.[2]

The childless Hershey had previously founded a trust in 1909 to establish the Hershey Industrial School for orphan boys, later renamed the Milton Hershey School. The Hershey Trust inherited Hershey Estates, Hershey Corporation, and a majority of the voting stock in Hershey Chocolate Corporation. The sugar operations in Cuba were sold in 1947 to the Cuban Atlantic Sugar Corporation.[3] Hershey Chocolate changed its name to Hershey Foods Corp in 1968,[4] and in 2005, to the The Hershey Company.[5]

The "Hershey Dairy" in that listing should not be confused with Hershey's Creamery, the manufacturers of Hershey Ice Cream. The creamery was founded in 1894 by Jacob N. Hershey, whose family was unrelated to Milton Hershey.

In 1976, the company changed its name from Hershey Estates to HERCO, Inc. and then in 1980 to Hershey Entertainment and Resorts, Inc.[2]

HE&R divisions

HE&R is split into three divisions:

Hershey Entertainment Group

Hershey Resorts Group

Commercial Group

See also

References

External links